You’ve probably heard the phrase “content is king” when it comes to your website and SEO. So you’ve tried adding new pages of content to your site, only to be hindered by lack of time, lack of ideas, or lack of resources. Don’t fret – there are some easier ways to get more content on your site without having to crank out page after page.
1. Have a Blog – and Don’t Be Afraid to Use It
What is one of the best, most effective ways to add content to your site? You’re looking at it. Make sure your website has a blog that you are updating on a consistent basis. Set goals for yourself – start with a few blog posts per month, then try for a couple posts per week. Chances are, you’re already creating useful content in your emails, meetings, marketing materials, etc. so why not put it online? Brush up on your SEO skills to optimize each blog post and drive valuable search engine traffic to your site.
2. Don’t Reinvent the Wheel – Expand What You Have
Admit it – some pages on your website could use a little TLC. Take an inventory of your pages and identify areas where you could improve the content amount, quality, or call-to-action. Sure, you know a lot about your company, but is everything you know translated onto your website? Do your products need more detailed descriptions? Can you expand the information about your services? Could you do a better job linking to your other pages within your content? (The answer is: yes.)
3. Showcase Your Creativity – Present Information Differently
People get tired of staring at blocks of text. Showcase your content using bullet points, graphs, or checklists. If you’re really ambitious, create an infographic or a series of images related to your content. Make it interactive by including videos or simulations. Engage your visitors and they’ll keep coming back (and share it with their friends).