More algorithm news out of Google, this time straight from SXSW in Austin Texas. Google is indicating they will penalize sites that are over-optimized (think Panda continued). While the measureable impact of this change is yet to be seen, Volume 9 has always coached clients to first write relevant, unique and user friendly content that speaks to your users and also make sure it is readable by search engines. A second caveat would be to expand your reach by creating content, social media or even targeted websites & blogs that offer additional resources to your customers while staying relevant to your business.
We’ll be watching this update closely and keeping you up to speed in our social spaces as well.