We do love to follow our events here at Volume 9. We showed you how to pick the SuperBowl winner based on SEO data earlier this month and now Google has taken on the prediction for this year’s Oscar winner based on search data.
In their most recent blog post on the Official Google blog, Google looks at how search trends can predict the Oscar winner for Best Picture, Best Actress and Best Actor. The big surprise? It’s actually the film with the lowest search volume leading up to the Oscars that wins the coveted award. A true underdog story in search.
It’s a fun read and a good way to put your data geek hat on before the big show. Enjoy!