Web Analytics Position

By · January 5, 2009 · Filed in News, Uncategorized

We are a small Denver based internet marketing firm with a growing client base and we are looking to hire for a Web Analytics position. The right candidate will be both a ‘number-cruncher’ and ‘story teller’ to join our team to help us collect marketing stats (Analytics) and produce meaningful information (Reports).

Our clients represent range from Fortune 100 to small virtual companies, but all of them believe that internet marketing is a core component of their future success. Search marketing provides an endless amount of data streams and reports that can be analyzed for the benefit of a website, search marketing campaign, or for SEO (search engine optimization) trends.

We are looking for someone who will spend 100% of their time using web analytics, marketing reports, and other third party tools to work with our clients to develop impactful reports for the benefit of our customers and our internal teams.

We are looking for a hard working, tireless, enthusiastic individual with some type of internet marketing background (web design, SEO, PPC, etc) who is very good with analyzing numbers and presenting information via reports, spreadsheets, and emails. Here a few examples of the responsibilities of the position:

· Implement Analytics (i.e. Google Analytics) for client including traffic filters and goal analysis.

· Monitor Analytics for an unexpected changes (good or bad) in all clients accounts.

· Review stats spreadsheets and prepare weekly or monthly analytics reports for all clients.

· Work with internal SEO and PPC teams to monitor the effect of overall SEM initiatives.

· Monitor keyword placement for both SEO and PPC while analyzing traffic changes in web analytics.

· Investigate traffic issues and answer analytics questions from clients or account managers.

A successful candidate will probably have a combination of some type of technical and customer service background including:

  • Good communication skills, both written and verbal, including good typing and grammar skills.
  • Ability to teach yourself new stuff and a desire to find stuff and fix it.
  • Great aptitude for numbers and the ability to see trends in data.
  • Technical ability is more important than working knowledge of a particular Web Analytics program.

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